SEO involves researching and optimizing keywords relevant to your business or content, helping your website rank higher in search engine results pages (SERPs) for those keywords.

This involves creating high-quality, relevant content optimized with keywords, headings, meta descriptions, and alt tags to improve search engine visibility and user experience.

This includes optimizing various on-page elements such as title tags, meta tags, URLs, and internal linking structures to make it easier for search engines to crawl and understand your website.

This involves activities outside of your website, such as link building, social media marketing, and online reputation management, aimed at improving your website's authority and credibility.

This focuses on optimizing technical aspects of your website such as site speed, mobile-friendliness, crawlability, and schema markup to enhance user experience and search engine performance.

For businesses with physical locations, local SEO involves optimizing your website and online presence to appear in local search results, including Google Maps and local directories.